Software Pro Digital Group, the New York based marketing, technology and advisory group that includes TANDM Consulting, is exhibiting at two pet and veterinary industry events this fall. The group will appear at New York Vet at the Javits Center in New York City on October 29 and 30, 2026, in partnership with Napollo Software Design, and at the Pet Boarding and Daycare Expo in Hershey, Pennsylvania, from November 3 to 6, 2026.
The appearances follow the group's presence at SUPERZOO 2026 in Las Vegas, where conversations with pet business owners repeatedly returned to one question: what does it take to scale a pet business tenfold and beyond?
Growth is more than demand
At SUPERZOO, owners of boarding facilities, daycare centers, training businesses, pet stores and product brands described a familiar pattern. Marketing can bring more inquiries, but if leadership, systems, technology, customer experience, inventory, operations and team accountability do not grow at the same pace, the business becomes harder to run rather than more valuable.
For TANDM, which advises founders on growth, scale and exit, this is the central point. A business that depends on its owner for every decision is difficult to grow and difficult to sell. A business that runs on documented systems, predictable recurring revenue and reliable customer acquisition is worth more, whether or not the owner ever plans to sell.
What makes a pet or veterinary business more valuable
- Predictable customer acquisition, with clear data on where new customers come from and what each one costs.
- Recurring revenue through packages, memberships, subscriptions and repeat visits.
- Documented operations and standard procedures that do not live in the owner's head.
- Technology that connects bookings, records, reminders and reporting.
- Healthy reviews and a strong local reputation.
- A leadership team that can run the business day to day.
Measured acquisition as the foundation
The group's marketing arm, Software Pro Digital, has published results from three Google Local Services and Search programs for pet grooming, boarding, daycare and training operators in Florida, Maryland, Northern Virginia and Illinois. The programs produced 1,311 charged leads at a blended cost of $17 per lead, giving each business a clear, measurable cost of acquiring new customers.
That kind of predictability is what makes growth plans credible, for owners, lenders and potential buyers alike.
The full group at the shows
At New York Vet, Software Pro Digital Group will discuss client acquisition, practice technology and AI assisted communication with veterinary practices and the businesses that serve them. At the Pet Boarding and Daycare Expo, the focus will be on lead generation, recurring revenue, pet CRM and building operations that scale.
Pet businesses can learn more about the group's specialist work as a top rated pet marketing company in the US, its veterinary marketing services in NYC and its performance marketing services for small businesses and large organizations nationwide. The group's flagship firm is recognized as a top digital marketing agency in NYC and was named among the Top 15 Local SEO Companies globally in the Clutch Global Spring 2026 awards.